Abstract

On the brink of commercial market introduction, PEF has the potential to help brand-owners with their ambitious targets. Due to PEF’s superior properties, PEF can reduce the weight of packaging, improve the shelf life, and is fully recyclable. Furthermore, PEF is 100% plant-based, making it a perfect fit for a circular economy.

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However, the introduction of a new material also brings the complexity of setting up a dedicated recycling stream, and/or receiving allowance to enter an existing recycling stream.

How do we ensure that innovative materials can enter the market in a circular manner and accelerate the transition towards a circular fossil-free economy?

Bio

Ingrid Goumans is Director Public Affairs – ESG at Avantium Renewable Polymers and is working at Avantium since 2017. Ingrid Goumasn has been responsible for the technical development programs with Avantiums customers, ensuring PEF product performance on the shelfs and fit for use for the customer. Nowadays, her focus lies on the sustainable implementation of PEF in the market, taking into consideration relevant sustainability topics, like recycling and LCA. She works with partners and national bodies to ensure circular introduction of PEF in the market.