Global Packaging Development Director

Marco Brusadin
Global Packaging Development Director | SIPA
Presentation topic:
Challenges in Packaging Development:
Artificial Intelligence vs Real Life

Abstract
Abstract
AI offers exciting potential for container design, with the ability to rapidly generate a wide variety of shapes. However, the translation of these concepts into reality requires rigorous validation.
This presentation highlights a project in which AI-generated designs are carefully evaluated by SIPA, using our extensive packaging expertise.
Through FEM analysis, lab testing and prototyping, we ensure feasibility and performance.
We show how SIPA bridges the gap between the creative potential of AI and robust, market-ready solutions, highlighting that human expertise remains critical to successful packaging innovation.

Bio
Bio
coming soon