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Speaker's Page

PETnology Europe 2025

27 - 28 May 2025

Global Packaging Development Director

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Marco Brusadin

Global Packaging Development Director | SIPA

Presentation topic:

Challenges in Packaging Development:
Artificial Intelligence vs Real Life

Abstract

Abstract

AI offers exciting potential for container design, with the ability to rapidly generate a wide variety of shapes. However, the translation of these concepts into reality requires rigorous validation.

 

This presentation highlights a project in which AI-generated designs are carefully evaluated by SIPA, using our extensive packaging expertise.

 

Through FEM analysis, lab testing and prototyping, we ensure feasibility and performance.

 

We show how SIPA bridges the gap between the creative potential of AI and robust, market-ready solutions, highlighting that human expertise remains critical to successful packaging innovation.

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Bio

Bio

coming soon

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